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Business Strategies - Coggle Diagram
Business Strategies
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Targeting Market
Demographic
Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc
psychographic
Lifestyle, social class, personality-based segmentation
Postioning
Positioning is how your company’s product is being perceived in the minds of customers as compared to your competitors.
Common tool used to generate charts of different companies, in comparing differing strengths, helps to focus on what to improve on