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Business Strategies - Coggle Diagram
Business Strategies
4Ps of marketing
Product: be differentiated from competitor’s products in terms of quality, quantity and intellectual property protection
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Promotion: communicating the product attributes and the corporate image in the most favorable light to intermediary sellers and end users
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Target Market
Psychographic: Lifestyle, social class, personality-based segmentation
Usage-related / Behavioral:Timing of market launch, period in which the product is favorably accepted in the market.
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Positioning
Positioning is how your company’s product is being perceived in the minds of customers as compared to your competitors.