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Business Strategies - Coggle Diagram
Business Strategies
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MARKETING MIX (4 Ps)
PRODUCT : should be different from the competitors in terms of quality, quantity, intellectual property protection
PLACE : how the product is being conveyed from the producer to the end user ( manufacturing, transportation )
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GOALS AND OBJECTIVES
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S.M.A.R.T
Specific, measurable, attainable relevant, time-based
TARGET MARET
when producing something, there must be a target user
Demographic (age, gender)
Psychographic (lifestyle, social-class)
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COMPETITIVE ANAYSIS
S.W.O.T
Why swot?
to capitalise on you competitors weaknesses, enhance own business strengths, help build up and sustain own business advantages
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