Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business Strategies - Coggle Diagram
Business Strategies
-
Green strategies
-
-
-
-
Create greener product
A company could create a products that uses recycled materials or from a less resource-intensive that products a lower carbon footprint
Competitive analysis - S.W.O.T. is a process of identifying competitors in your industry and researching their different business strategies
Weakness
what features are lacking in your product as compared to your competitors? and the possible improvement for processes
Opportunities
in capabilities of competitors, trend, up and coming related technology and changing buying habits of consumers
Strength
Products, Processes, Environmental Friendly, costs
Threats
new competitors coming up, are existing competitors claiming more and more market share? , possible change in legislation and use Pestle analysis
Marketing Max -4P
product
The product should be differentiated from competitor products in term of quality, quantity and intellectual property protection
Place
A place where the product channels of distribution or how it is conveyed from the producer to the end user
Promotion
Promotion involves communicating the products attributes and the corporate image in the most favorable light to intermediary sllers and end users
Price
The correct price will ensure that we can cover all costs. At the same time, the correct price can help to generate sales.
Tarket Martket
Demographic
demographics such as age, gender, race, education level, marital status, income levels of potential customers
-
Psycchographic
Lifestyle, social class, personality-based segmentation
Goals / Objectives
Mission
A mission statement focuses o the present and near-future, and help to find a purpose
-
-
-
Sustained Business
A Company which have been in operation for over a century, exemplify long-term resilience and adaptability. Their sustained success indicates a robust business model capable of weathering economic fluctuations and evolving industry demands
Well-Known Business
Brands that have achieved iconic status through pervasive marketing and consistent customer experiences worldwide.
Positioning is how the company is perceived in the minds of customers as compared to the competitors
A common tool used to demonstrate the positioning is the strategy canvas, a charting tool which help compares how customers rate your product against similar products from other competitors.