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Predictably Irrational - Coggle Diagram
Predictably Irrational
Relativity
Putting a decoy in an offer makes an option look better: A, -A, B.
Comparison is the theft of joy.
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Free Stuff
People are irrational when it comes to free stuff - They will take it even if the option is worse, just because it has something free.
Draw Crowds - Free, Sell More - Part is free etc.
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Many Options
Options reduce our focus - It's best to narrow down and go deep, as always riches are in the niches.
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Honesty
If we have a chance to be dishonest and not caught, we will be, to an extent
If reminded of morality using honor codes/religion etc. we will often not cheat given the opportunity
Cheating for Money vs Non Monetary Value. People won't steal hard cash, but will easily take non monetary things.
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The natural way we make decisions is limited by the quality and accuracy of the tools that nature has given us.
Your choices are influenced by the choices of those preceding you - We tend to want to look different thus choosing different things which might not make us satisfied.