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Marketing - Coggle Diagram
Marketing
Audience
Child / Teenager
Social Media
Adult supervision
Adult
Employment
More money to spend
Shops
Housing
Online products
Elderly
May require help purchasing online products and groceries
May use social media
Gender
Male
May purchase more from trusted online shops
Amazon
Female
May purchase more from social media orientated shops
Tiktok
Sales
Online
Etsy
Transaction fees
High number of sellers
Hard to stand out
Lots of customers
Potential for large profit
No hosting fees
No setup fee
Ebay
Has a vast audience
Easy and quick
Large fees
Large consumer needs
Facebook
Targeted advertising
Easy consumer feedback
Large need for time and resources
In person
Supermarket
Setup costs
Large influx of customers
Allows for easy find
Furniture aisle
Local shop
Smaller amount of customers
May be cheaper
Less room
Advertising
Cheap
Social media
Facebook
Has a marketplace and a business section
Attracts Older people
Pinterest
Trends
Adults to teenagers
Instagram
Mostly teenagers
Can allow for trends
Can be expensive, depending on the type of advertising
Posters
Affordable
Can control its location / target audience
Expensive
Billboards
Can be destroyed
Reaches a wide audience
May not reach desired target audience
Online adspace
Can become annoying
Can reach a desired target audience
Can target a certain website / area