Negative profits

Revenue

Cost

Price per units

Alternative revenue paths

Units

Discounts

Category mix

Competition: Perform better

Sales velocity

Differentiation

Price

Service

Value added services

Are our Loyalty services adoption working (P0)

Are our warranty services impacting loyalty (P0)

Is try and buy make customers less price sensitive (P2)

Are people paying for priority services like one day delivery? (P0)

Fixed cost

Variable cost

Cost of goods sold

Delivery costs

Are we facing supply shortage? (P2)

Is seasonality affecting our costs? (P0)

Are we ordering less than EOQ? (P0)

Distance travelled

Truck packing