Negative profits
Revenue
Cost
Price per units
Alternative revenue paths
Units
Discounts
Category mix
Competition: Perform better
Sales velocity
Differentiation
Price
Service
Value added services
Are our Loyalty services adoption working (P0)
Are our warranty services impacting loyalty (P0)
Is try and buy make customers less price sensitive (P2)
Are people paying for priority services like one day delivery? (P0)
Fixed cost
Variable cost
Cost of goods sold
Delivery costs
Are we facing supply shortage? (P2)
Is seasonality affecting our costs? (P0)
Are we ordering less than EOQ? (P0)
Distance travelled
Truck packing