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Chapter 15,16 - Coggle Diagram
Chapter 15,16
Advertising
setting the advertising budget
developing advertising strategy
Creating advertising messages
Selecting advertising media
setting advertising objective
persuasive
reminder
informative
evaluating advertising
Communication effects
Sales and profit effects
Return on advertising investment
Public relations
product publicity
public affairs
personal relations or public agency
role and impact
stronger impact on public awareness advertising
lowcost advertising
personal selling
sale people
Representing customers in communicating with the company and vice versa
desiging sales force structure
product sales force structure
customer sales force structure
territorial sales force structure
complex sales force structure
sale promotion
