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Consumer Profile - Coggle Diagram
Consumer Profile
Demographics
My consumers will either be in education and earning some money in university, or will be working full time and earning money.
My consumers can be any gender because this product is designed to be used by anyone who would like to
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My consumers could have hobbies such as sports, art and design or construction
Behaviour
Consumers will own electronic items such as phones, tablets and headphones
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My consumers could have hobbies such as sports, art and design or construction
What
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Consumers will own electronic items such as phones, tablets and headphones
Consumers will use social media platforms like Instagram, Facebook and Twitter
Psychographics
My consumers can be any gender because this product is designed to be used by anyone who would like to
My consumers will probably be from middle class or upper class that will have a stable money balance to purchase a more expensive product like a toolbox
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Where
My consumers will be able to buy this product online. This is much easier as websites are easier to navigate than going out to shops. This also becomes easier with price comparison and specific details
My consumers will decide to go to shops allowing a better insight to the size and would make it easier for decision making
How
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My consumers will be able to buy this product online, it won't be sold in shops