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MSA - Coggle Diagram
MSA
Marketing
Marketing Concept
Segmentation, Targeting and Positioning
Branding
Scocial critisims of marketing
Services marketing
Marketing 4.0 and 5.0
Reading
Kotler
1
2
10
12
4
5
7
8
13
Bitner servicescapes
Threadless
The Value Chain and Digital Trasformation
The Value Chain
Digitisation and DT
Digital tools
Digital Readiness Assessment
KPIs in Marketing and Operations
Reading
Porter
Collaborative intelligence (the economist)
Opertations
Introduction to Operations
Operations Strategy
People and Process Management
Business Excellence
Reading
Slack
1
2
6
9
3
15
16
17
Seminars
Sem 1 Digitisation to imporve
Functional Performance
Ses 1
Value chain
Digitisation vs DT
Drivers for digital
Ses 2
Enabling technologies
Barriers
Ses 3
KPIs
Systems applications
Digital readines assessment
Sem 2 Marketing
Ses 1
Positioning
Atributes benefits and claims
ABC positioning
POP's POD's
Re-positioning
transformation grid
KPIs
Concept
needs
demand
Segmentation, Targeting
Bases
Mosaic
Val
Acorn
Ses 2
consumer and org behaviour
consumer buyer behaviour
org buyer behaviour
TORA
valules based mark and ethics
marketing of services
dimensions of service quality
persived service
co creation
Ses 3
digital mark
models of analysis
Threadless
dig mark evolution
Strong theory of advertising
AIDA
inbound vs outbound
mark comm mix
Sem 3 Operations
Ses 1
intro to Ops
value added /
transformations
SIPOC
SIPOC template
4Vs
5 performance objectives
new ops agenda
process types
product process matrix
job design
elements of Ops Man
topics
Ses 2
Ops Strat
strat
functional strat
ops strat vs ops man
Hayes Wheelwright
ops contribution
perspectives ops strat
key ops decision areas
ops strat matrix
conteporary ops strats
priority zones
9 point importance scale
Ses 3
ops excellence
Improvement approaches
waste
Waste 2012
Waste 2009
TIMWOOD
7 customer service wastes
6 Sigma DMAIC
5 lean principles
Ses 4 Quality
Quality in HE
Evolution of Q thinking
4 cat of Q costs
COPQ
sandcome model
service quality
gap model
RATER dimensions
service quality factors
Video 1,2,3
Sem 4 ESG
Ses 2 ESG
intro
stakeholder
ESG U CSR
ESG frameworks
UN SDGs
implementing
and challenges
part 1 and part 2
greenwashing
readiness
video
Ses 1 Sup Ch Man
Supply chain man
supply network
SC decisions
supplier relationships
current trends
SC resilience
Ses 3 Assessment
example
ESG and Supply Chain Management
SC Management
ESG
Reading
Slack
12
Waste chapters