------MISSION----
a mission statement focuses on the present and near-future, and defines purpose. It suggests what the organisation needs to do, and is not as general or broad unlike a vision statement. In the example by Nike,
"With a global footprint, culture of innovation and team-first mentality, we take action to create a future of continual progress for athletes, sport and our world."Notice how the mission statement is more scoped, and identifies certain areas that the business needs to look into, in order to fulfill a particular purpose.
Notice how the mission statement is more scoped, and identifies certain areas that the business needs to look into, in order to fulfill a particular purpose.
S.M.A.R.T. Goals 