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Why people are so…
Why people are so obsessed
with luxury items?-
Examples
Fashion
Gucci, Chanel, Louis Vuitton
Automobiles
Ferrari, Lamborghini, Tesla
Watches & Jewelry
Rolex, Cartier, Tiffany & Co
Personal Experience
Observations
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Personal feelings about luxury items (e.g., pride, satisfaction, envy)
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Stories
Memorable experiences related to luxury items (e.g., a special gift, visiting a luxury store)
Social Impact
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Social Stratification (Social Ranking)
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