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Product, services, branding strategy - Coggle Diagram

- - - - Shopping (EG: Furniture, cars, applicances
      - Specialty (EG: Designer watches, branded fashion wear)
      - Convenience (EG: Newspaper, candy, fast food)
      - Unsought (EG: Insurance, blood donation)
    - - Capital (industrial products that aid in the buyer's production or operations
        
        Elevators
        
        Buildings
        
        Computers
      - Materials and parts
        
        Wheat
        
        Lumber
        
        Iron
        
        Cement
      - Raw materials
- - - - Brand name selection
      - Brand sponsorship
        
        Licensed brand
        
        Private brand
        
        Co-brand
        
        Manufacturer's brand
      - Brand position
        
        Product benefits
        
        Product beliefs and values
        
        Product attributes
      - Brand development
        
        Brand extensions
        
        Multibrands
        
        Line extensions
        
        New brands
- - - - Quality
        
        Performance level
        
        Quality consistency
        
        Quality level
      - Features
      - Style and design
    - - Consumer
        
        Consistency
        
        Quality
      - Seller
        
        Communicate product features
        
        Segmentation
    - - Line filling
        
        Downward
        
        Upward
        
        Combination of both
      - Line stretching
      - Product mix decisions
        
        Product mix length
        
        Product mix width