A logo can make an impact on how many customers you have as it can create an image to the customers, if you just have a simple design it can make the customers think that the quality of the chocolate is bad but if its a more luxurious logo then it can give an impression.

These different type of chocolate can give the customers more of an option of what they like and what they can buy, so there is a range of options.

Colours can give the brand a feel of luxury, for example a gold and purple colour or black and gold can make it feel luxurious but for colours like orange it might not feel as luxurious.

Age of the company can do a lot of things, for example it can make the customers trust your brand which might make them feel like buying from you would be better and safer than a new company.