Mine has to include:
FACTS & Figures (e.g. MAPS, STS, BB possibly)
Type of people helped - Crisis, non crisis, international, specific groups (carer, lp, care exp etc.), people with circumstance change (divorce, bereavement etc.)
University specific reasons: student retention, graduate attributes, ability to self support, be confident and resilient advisor
Examples of what fin cap is/can be and how broad scope it can be
Dangers of students taking poor advice from other sources such as insta, ill informed peers
Difficulty of changing landscape - middle aged women and gen z have very different experiences
Maybe touch on/weave about general financial attitudes in uk?
Constant focus on evaluating and tangible results - is this harming us?