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Pain, Expectation - Coggle Diagram
Pain
PAPA&NPD
price and quantity is more
imaginary before sampling the product
Customer prioritise their own test results
NPD too slow
especially on wet powder
SPF Product range
Performance
Health & Nutrition
PALATABILITY
POSITIONING
External Pal positioning versus competition
Internal Pal positioning is not clear between SPF/WB
Lack of application support
(APLICALIS)
SEA/NEA
Nutrition support
SPF&WB
price positioning
Expectation
Clear WOW, PIC
Information to be collected to
request aplicalis service
New PAPA&NPD sharing
Flexible pat test condition to be closer to the customer's protocol
Continuous improvement
on product performance
More pal test versus internal range including WB