Please enable JavaScript.
Coggle requires JavaScript to display documents.
Pricing Product: Understanding and Capturing Customer Value (c11) - Coggle…
Pricing Product: Understanding and Capturing Customer Value (c11)
What is Price?
Factors to Consider When Setting Prices
Break-Even Analysis and Target Profit Pricing
Target profit pricing
Break-even pricing
Other Internal and External Considerations Affecting Price Decisions
internal
Overall Marketing Strategy,
Objectives and Mix
Target costing
Non-price strategies
Organizational Considerations
:external
Competitors’ strategies and prices
Other environmental factors
The market and demand
Analyzing the price-demand relationship
Types of markets
Pure competition
Monopolistic competition
Oligopolistic competition
Pure monopoly
Company and Product Costs
Cost-based pricing
Fixed costs
Variable costs
Total costs
Average cost
Experience or learning curve
Customer Perception of Value
Value-based pricing
Good-value pricing
Value-added pricing
Everyday low pricing (EDLP)
Value-added pricing
Pricing power
Analyzing the Price-Demand Relationship
demand curve
Price Elasticity of Demand
Inelastic demand
Elastic demand
Price elasticity of demand