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Motivation: Maslow's Hierarchy of Needs - Coggle Diagram
Motivation: Maslow's Hierarchy of Needs
Maslow’s hierarchy of needs sets out levels of needs that people have
At any moment someone will be motivated by the desire to fulfil the next level on their hierarchy
Maslow’s work highlights that what managers may want to offer to motivate an employee will depend on where they are on the hierarchy
If an employee’s social needs are met they will want to move to the next level and managers should try to meet their ego needs
In reality, it can be difficult for managers to identify exactly where someone is on the hierarchy and it may be complex to offer different types of incentives for different employees
Model
Physiological needs
The need to survive
This may be fulfilled through basic pay which enables employees to buy the essentials
Taylor
Focused on a workforce that was likely to be at the lower end of the hierarchy and therefore basic pay met their physiological needs
Safety needs
The need to feel safe
This may be met by offering full-time employment or a contract
Social needs
The need to be part of a group or team
This could be met through creating teams or even through social
occasions at work
Esteem needs
The need to be acknowledged and respected
They can recognise the work of employees – this could be through praise or a certificate
Self-actualisation needs
The need to achieve something for yourself
They can delegate to give an employee responsibility
