Lead Generator Flow
Advert
Landing page
email sign up
nurture campagin
One Page Marketing Plan
BEFORE
DURING
Lead capture system
Lead nurture system
conversion system
AFTER
Deliver quality experience
Increase customer lifetime value
orchestrate and stimulate referrals
message to audience
target audience
Media used to reach audience
Speakers
Consultants
Document your engagements
Use to market yourself via social media
Offer potential clients visual representation of you at work
YouTube
Landing page & enquiry form
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How to plan your video template
10 questions to ask a videographer
Creative brief template
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Email journey
Video
Send lead generator email
Offer expansion of
points/tips in lead generation email
CTA to call/arrange meeting
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