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MKT101 - Coggle Diagram
MKT101
chapter 8
levels of product and service
core customer value
augmented product
after sale and service
product support
delivery and credit
warranty
actual product
quality levels
packaging
design
fearture
brand name
industrial product
meterials and part
supplies and service
capital items
consumer products
shopping product
specialty product
convenience product
unsought product
product line
products have related properties
product mix
length
depth
width