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Chap 9:New-Product Development and Product Life-Cycle Strategies - Coggle…
Chap 9:New-Product Development and
Product Life-Cycle Strategies
New-Product Development
process
Idea Screening
Concept Development and Testing
Idea Generation
Marketing Strategy Development
New-Product Development
Strategy
Managing New-Product
Development
Customer-centered new product
development
Team-based new-product development
Sequential new-product development
Systematic new-product development
Product Life-Cycle Strategies
Introduction Stage
Growth Stage
Maturity Stage
Maturity Stage Modifying Strategies
Decline Stage
Additional Product and Service
Considerations
Product Decisions and Social
Responsibility
International Product and
Service Marketing—Challenges