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Pricing: Understanding and Capturing Customer Value - Coggle Diagram
Pricing: Understanding and Capturing Customer Value
Major Pricing Strategies
Customer Value-Based Pricing
Everyday low pricing (EDLP)
High-low pricing
Good-value pricing
Cost-based pricing
Cost-Based Pricing
Variable costs
Fixed costs
Total costs
Cost-Plus Pricing
Break-Even Analysis and Target Profit Pricing
Competition-based pricing
Other Internal and External considerations affecting price decisions
Competition
The Market and Demand
What is a Price ?
is the only marketing mix that produces revenue
is the amount of money charged for a product or service. It is the sum of all the values that consumers give up in order to gain the benefits of having or using a product or service