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2nd stage - Closed Lost Campaign - 1st stage - Coggle Diagram
2nd stage - Closed Lost Campaign - 1st stage
Chose competitor
Email 1
Click and go to LP
Complete quiz
Follow-up Communication :check:
No complete quiz
No click
Email 2
Open
Click and go to "9-Step Performance Check"
Follow-up Communication :check:
No click
No open
Long-term nurture plan :recycle:
Hire fell through
Email 1
Click and go to LP
Download Guide
Follow-up Communication :check:
No download Guide
No click
Email 2
Open
Click and go to LP
Follow-up Communication :check:
No click
No open
Long-term nurture plan :recycle:
Goshted
Email 1
Click and go to LP
Complete Quiz
Follow-up Communication :check:
No complete Quiz
Email 2
No open
Long-term nurture plan :recycle:
Open
Click and go to LP
Follow-up Communication :check:
No click
No click
Follow-up communication :check:
No Complete quiz
Email
with a video from Sales (clear value proposition based). CTA: Book a meeting
(+) Retargeting
Complete quiz
Sales outreach (personalised)
. CTA Book a meeting
Long-term nurture plan :recycle:
From "chose a competitor"
Email
: Social Videos from Sales series + case studies/testimonials
From "Hire fell through / Ghosted"
Email
: did you know collection series + country guides depending on the country mentioned