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KWAP Innovation Programme - Coggle Diagram

- - - - Age UK type content
    - - Financial plan writing service on top of Age UK (no commission service)
  - - - Include simple forums like Low Yat
  - - - Build a Age Partnership / Key Retirement to work with Cagamas
        
        Cagamas has RM 100m but only done 26 loans
        
        There is strong demand, MTL 11k
        
        They don't know how to distribute it
        
        Since 2016 in UK, 100% via intermediaries
        
        Where they are going wrong:
        
        Does not offer holistic life advice/needs; just a single product
        
        Calculator does not ask for contact details, single-page calculator. No sweetener like valuation estimates or property market report.
        
        In UK, called in 24hrs. Here form has to be filled and registration done for a user account with email verification which some users don't have. Have a paper alternative, but have to print and fill and go in to submit.
        
        Site is not sending email verification link; there are no contact details on the site to get help.
        
        In the UK once qualified on the phone, a friendly advisor will make a house visit to see the place, explain the process, and answer questions. Cagamas requires a walk-in to an EPF outlet without any explanation.
        
        Required to do AKPK counselling which is intimidating compared to a house visit.
        
        UK uses drip marketing.
        
        Intermediary can develop friendlier process
        
        Can be a venture build with overseas talent to maintain government control
        
        MTL was brushed off by CEO
    - - Service for reskilling / upskilling in IT skills delivered in Malay for example, with an edtech like Digital Seniors
      - Career advice and placements service in Malay language with Hireseniors.my
  - - - Co-create a deals site like SAGA UK