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Content Planning and Marketing Strategies - Coggle Diagram
Content Planning and Marketing Strategies
Company Objectives
-Promote and advertise company
Vision: To unleash the complete capabilities of the mind and move away from excessive dependence on AI.
Mission: Inaugurating the first step towards self improvement by cultivating meta-cognitive abilities through intellectual stimulation.
Slogan: Metacognition mastery: Beyond the algorithm.
Instagram Planning (Prototype)
15th June
Amani to follow up the date
how to play
Product content
sneak peek
teasers
countdown
official launch (end of August)
Lifestyle content (BTS)
Qc check videos
collab with Leo club
product manufacturing visits
product development meeting
Lifestyle content (VLOG & PLOG)
School sales (KIV)
PM sales (28th August)
YE Annual Showcase
before exam content (3 weeks) soft-launching the theme
20th June-5th July
rebranding (1st of July, Mon)
changing vision and mission
refresh the whole Instagram page.
IG Story Highlights
A story a week
-inviting followers to send in any of their stories related to AI.
Podcast
Teaser
Without Prototype (After exam)
Educational post (A story A Week branded content) #DigitalDetox
-AI topics
-the power of the brain and how good human intelligence is
-metacognitive skills and abilities
Podcast (part 1 and part 2)
-how well AI
-discussion of ig story questions.
Revealing products/teaser.
Advertising
-poster for A story A week
-blast message
Tiktok Planning
Compilation of lifestyle contents
separate two segments
Collaboration with the HR Department
team lifestyle contents
Trending Content (10th June) -Amani
Unboxing videos (end of August)
sneak peek
TBA
Marketing Strategies for Instagram
Engagement Tactics
-prompts audience with question sticker
-QnA
-Branded Hashtags for each content.
-tiktok link on bio
tiktok: link
Marketing Strategies for Tiktok
1)Respond to comments
3) Branded Hashtags and trending hashtags (max 5 hashtags)
2) SEO (search engine optimization)
-polish copywriting skills
Cross Promotion
3) linking the account with Instagram
4) simultaneous campaign with instagram
Company Roadmap for 2 months
-update the team
-ask other dept ab prototype