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Marketing (New Product Development and Customer Value Creation) - Coggle…
Marketing (New Product Development and Customer Value Creation)
What is it?
Refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging.
Type
Digital marketing
Social media marketing
Influencer marketing
Content marketing
Applications
Youtube
Facebook
Instagram
Brand marketing
Product marketing
By integrating new product development with customer value creation, businesses can ensure that their products not only meet market demands but also deliver significant value to their customers, leading to increased satisfaction, loyalty, and competitive advantage.
Production
Product
What problem does it solve?
Meet needs?
Customer's feedback
Quality
Appearance
Service
Process
Planning
Routing
Scheduling
Loading
Dispatching
Why is it important?
Boost sales
It can inform consumers about what a business offers, its value and what sets it apart from competitors.
Build
Reputation
Identity
Trust
Customer/Consumer
Loyalty
Improve business performance
Promote
Products
Services
Reach wider audience
Business
Effect
Factors
Product
Promotion
Place
Price
Management
Strategic
SWOT
Strengths
Weaknesses
Opportunities
Threats
Financial
Budgeting
Investment
Cost
Marketing
Branding
Advertising
Sales strategy
Customer Relationship Management
Human Resource
Recruitment
Performance Management
Compensation and Benefits