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Digital marketing strategies - Coggle Diagram
Digital marketing strategies
Advertising
Display advertising
Banner Advertising
Video advertising
Mobiles ad
Games
Search engine advertising
Google
Fox
Chrome
Safari
Yahoo
Sponsored content
Podcast
Youtube videos
Films
TV ads
Tiktok
Media
Youtube
Social media
Instagram
Facebook
Twitter
Tiktok
Streaming Platform
Twitch
Tiktok
Pay-Per click Advertising
where advertisers pay a fee each time one of their ads is clicked
Advantage
Immediate Results
PPC ads can drive traffic to your site almost immediately after the campaign starts.
Targeted Advertising
PPC allows precise targeting based on keywords, location, demographics, device, and even the time of day.
Control Over Budget
Set a budget for how much they are willing to spend, and they can adjust it as needed.
Google Ads
Reputation Management.
The practice of influencing stakeholder perceptions and public conversations about an organization and its brands.
Monitoring and Listening
Tracking mentions of the brand, individual, or organization across various platforms, including social media, news outlets, and review sites.
Responding to Feedback
Crafting thoughtful and appropriate responses to both positive and negative feedback to show that the organization values input and is committed to improvement.
Content Creation and Promotion
Developing and sharing positive content, such as news articles, blog posts, press releases, and social media updates, to build a favorable image.
Review Management