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chocolndulgence - Coggle Diagram
chocolndulgence
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709px x 1000px, to be used for online advertisment
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An individual visual identity shows the use of specific colours and font styles, an individual logo and more.
Having an individual visual helps the brand to be easily identifiable and noticeable, being memorable and leaving a good impression.
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The colours are laid back, to avoid looking cheap, with red to present the flavour, and to make the packaging catch a customers eye when shopping or scrolling past the advert.
Other luxury brands often don't have neon colours which could make them look tacky, and they often use browns, beiges and gold. I used this in my designs.
Fonts: Antic and Pinyon script,