Choco Indulgence
Target audience
What symbols, images and icons could you include?
Older generations
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What does packing for luxury chocolate look like?
Gold and black.
This will create a luxury look for the customer intriguing them in to buy our product. This is because gold is associated as a al luxury
colour making the customer think that our chocolate is aswell.
The black background will contrast the gold colour making the gold seem even more powerful.
In the product I would maybe use a image of a cake to represent the fact that we are a chocolate business. I am choosing to have a cake represent the business because I believe it will look more appealing for the customer.
Luxury lifestyle
Developed taste
20-50 years old
Fonts
Silver and black
Silver case in the middle with a black background to bring out the silver.
We are targeting the top 1% of the world and targeting only the richest people as we want people to know that it is the best luxury brand out there.
Selling
It will be sold at our personal shop as well as high end supermarkets such as
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We will also be adding our logo to all of our products this will make the product look astatically pleasing to the customer
I picked this item to put on my product as I believe it will be a good advertisement to show potential customers that we offer a selection of luxury chocolate products
this show the potential customers that we are a luxury a luxury brand and showing we are a luxury brand. this will also make the brand look more professional.
this will also catch the eye
Types of chocolate
milk chocolate
This will be a classic taste for everyone
white chocolate
This will another majestic taste and will be pleasing for the customer to taste
dark chocolate
This will be a very rich and strong taste
