My preferred retail store is Amazon, comparing with Walmart

Pre-Transaction Service

Amazon: 1. Amazon's website and app are user-friendly, offering easy navigation, comprehensive search options, and detailed product discriptions.

  1. Based on browsing history and previous purchases, amazon provides personalised recommendations.
  2. Amazon has an extensive system of customer reviews and rating, aiding customers, in making informed decisions.

4 Offers benefit like free two-day shipping, access to streaming services, and exclusive deals.

Walmart: Walmart's online platforms are designed for easy navigation and provide detailed product information. 2 Based on user activity, Walmart also offers product sugestions 3. Walmart has a review system for products. 4. Provides benefit like free shipping, discounts on fuel, and access to deals.

Transaction Services

Amazon: Multiple payment methods including credit/debit cards, Amazon Pay, and installment plans 2. Simplified checkout process with options like 1 click ordering 3. Real-time tracking of shipments through the website or app 4. 24/7 customer support via chat, email, and phone.

Walmart: 1. Various payment methods including credit/debit cards, Walmart Pay , and installment plans. 2. Efficient checkout with options like express checkout. 3. Order tracking available through the website or app. 4. Customer support available via chat, email, and phone, though not 24/7 like Amazon

Post-transaction Services

Amazon: Easy and often free return policy within a stipulated period, with instant refunds in some cases. 2. Follow-up emails requesting feedback on purchases and overall experience. 3. Detailed guides and customer service support for issues related to products. 4. Continued benefits including free shipping, streaming services, and exclusive deals.

Walmart: 1. Generous return policy with options for mail returns or in-store returns. 2. Requests for feedback on purchases and service. 3. Support for issues related to purchased products. 4. continued benefit such as free delivery and member exclusive offers.

Comparison both two retailer between Amazon and Walmart

Pre-transaction

Transaction

Amazon: excels in personalization with it's sophisticated recommendation algorithms and extensive review system. It's Prime membership offers a broader range of pre-transaction benefits.

Walmart: provides robust pre-transaction services, but it's Walmart+ membership is somewhat less comprehensive compared to Amazon Prime.

Amazon: they have an edge with it's fast and streamlined checkout processes, particularly with features like 1-click ordering. It also offers 27/7 customer support.

Walmart: they offer a comparable transaction experience with secure payment options and order tracking, but its customer support is not available 24/7

Post-Transaction

Amazon: They lead with its hassle-free return policies and instant refunds. The ongoing benefits for Prime members also enhance the post-transaction experience.

Walmart provides a solid post-transaction service with easy returns and continued Walmart+ benefits, but Amazon's service is slightly more streamlined and comprehensive