SUSTAINABLE TOURISM PROJECT 
5) IDEATE
6) PROTOTYPE
4) DEFINE
3) EMPATHIZE
2) PROJECT'S OBJECTIVES
Who Are We Emphasizing With?
What Do They Need To Do?
What Do They Feel?
What Do They Hear?
What Do They Say?
1) PROBLEM STATEMENT
i) Enhancing travel experiences
ii) Eco-friendly services
iii) Reducing the impact of tourist activities on the environment
iv) Supporting local businesses
Tourists experience overcharging and frauds, particularly with street sellers and taxis
Consistency in the infrastructure is evident in the inconvenience caused by unreliable public transport
GREENTRAILS MY APP 
An application designed to enhance your travelling experiences at a good price while being sustainable
HOW DOES IT WORKS?
Step 1 - Login or Sign Up Users
MAIN SERVICE
i) Information: Latest tourism information
ii) Accommodation/Tourists spots reserve
iii) Transporting service
iv) Promotion of local businesses
Step 2 - Set Up Payment Method (Optional)
Step 3: Browse Information or Services
Step 4: Booking an Eco-Friendly Stay
Step 5: Booking Transportation
Step 6: Ordering a Food Lucky Box
TARGET AUDIENCE
Tourists visiting Malaysia
Local businesses
WHAT NEEDS ARE ADDRESSED?
Enhance travel experience
Reduce environmental impacts from tourist activities
Supporting local businesses
CHALLENGES
Funding for application development, maintenance and production
IDEA 1: POINT REWARD SYSTEM
IDEA 2: SUSTAINABLE TOURISM SOCIAL PLATFORM
An application that promotes sustainable tourism practices by a system in which will award users points when they have got several determined actions done which are related to sustainable tourism
A platform for tourists and local businesses to communicate with each other, where users can share their experience and information they know about sustainable travel, find their mates which are willing to travel sustainably
FINAL IDEA: SUSTAINABLE TOURISM PLATFORM (App)
PLATFORM GOALS
Promote eco-friendly local products and services to tourists
Ensure sustainable tourism objectives
MAIN FEATURES: Prioritize eco-friendly businesses
Green accommodations
Food promotions to reduce waste
Car-pooling to reduce carbon emissions
UNIQUE SELLING POINTS
Responsible tourism
Protect environment and preserve local culture
Collaboration with third-parties
To the tourists who are visiting Malaysia, local businesses, and environmentally conscious individuals
Tourists that come to Malaysia require a comprehensive, pleasurable experience that strikes a balance between fun and sustainability
Tourists could learn about current ecotourism that encourages environmentally friendly behaviours. Local businesses hear about the often foreign exploitation of the tourist area and environmentally conscious individuals are most aware of the environmental impacts
They hope for more eco-friendly products and practices and better protection against scams
They are both nervous and worried about the environmental problems occuring now yet they're ready to change and are motivated to make things better
DISPLAY 
Eco-conscious Malaysians
What Do they Do?
What Do They See?
Tourists don't put in much effort yet they try to be sustainable and respectful to the area they go to, local businesses try to promote themselves as the more authentic experience, environmentally conscious individuals work with what they have to for being sustainable.
Tourists being disrespectful to the area, local businesses seeing (and even experiencing) many preferring foreign businesses which leave them forgotten as well as the lack of options for environmentally conscious individuals.
POV method
HOW MIGHT WE... Method
How might we solve the issues faced by tourists such as scams, environmental damage, and overall enjoyment of their trip?
By creating an application which helps ensure the safety, comfort, and sustainability of the trip
Persona:local Malaysian who both travels and owns their own business in a famous area in Malaysia
Unmet Need: they’re unable to conduct their work as a businessman who's trying to sell local products to keep his business afloat, and even when travelling he has a disdain for most who do not respect the area they visit be it through throwing trash randomly or other non sustainable practices which dampen his excitement in going to the area.
Interesting fact/discovery:we need to create and promote sustainable practices through an accessible and easy way which comes in the form of an app you could download which considers incentives and affordable choices.
How do we promote local businesses to stay afloat and be prioritised more?
Through advertising and further services that we help provide through a popular service app which people could use easily
How do we promote sustainability to tourists?
By making it accessible and just as easy to follow to remove the hassle or thoughts in making a change. In that sense, people would easily transition to sustainable methods alongside incentives which motivate them to be more sustainable