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SUSTAINABLE TOURISM PROJECT A-8 - Coggle Diagram
SUSTAINABLE TOURISM PROJECT 
5) IDEATE
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CHALLENGES
Funding for application development, maintenance and production
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6) PROTOTYPE
GREENTRAILS MY APP
An application designed to enhance your travelling experiences at a good price while being sustainable
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DISPLAY
4) DEFINE
POV method
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Unmet Need: they’re unable to conduct their work as a businessman who's trying to sell local products to keep his business afloat, and even when travelling he has a disdain for most who do not respect the area they visit be it through throwing trash randomly or other non sustainable practices which dampen his excitement in going to the area.
Interesting fact/discovery:we need to create and promote sustainable practices through an accessible and easy way which comes in the form of an app you could download which considers incentives and affordable choices.
HOW MIGHT WE... Method
How might we solve the issues faced by tourists such as scams, environmental damage, and overall enjoyment of their trip?
By creating an application which helps ensure the safety, comfort, and sustainability of the trip
How do we promote local businesses to stay afloat and be prioritised more?
Through advertising and further services that we help provide through a popular service app which people could use easily
How do we promote sustainability to tourists?
By making it accessible and just as easy to follow to remove the hassle or thoughts in making a change. In that sense, people would easily transition to sustainable methods alongside incentives which motivate them to be more sustainable
3) EMPATHIZE
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What Do They Need To Do?
Tourists that come to Malaysia require a comprehensive, pleasurable experience that strikes a balance between fun and sustainability
What Do They Feel?
They are both nervous and worried about the environmental problems occuring now yet they're ready to change and are motivated to make things better
What Do They Hear?
Tourists could learn about current ecotourism that encourages environmentally friendly behaviours. Local businesses hear about the often foreign exploitation of the tourist area and environmentally conscious individuals are most aware of the environmental impacts
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What Do they Do?
Tourists don't put in much effort yet they try to be sustainable and respectful to the area they go to, local businesses try to promote themselves as the more authentic experience, environmentally conscious individuals work with what they have to for being sustainable.
What Do They See?
Tourists being disrespectful to the area, local businesses seeing (and even experiencing) many preferring foreign businesses which leave them forgotten as well as the lack of options for environmentally conscious individuals.
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1) PROBLEM STATEMENT
Tourists experience overcharging and frauds, particularly with street sellers and taxis
Consistency in the infrastructure is evident in the inconvenience caused by unreliable public transport