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Source Tag Applied, Browse Abandon 12hr delay, Cart Abandon 4hr delay …
Source Tag Applied
Source tag In Store or Social
New (TBC)
Will need to happen at a list level.
Work on this structure ahead of implamenting.
:e-mail:
Opt in
Yes - opts in
:e-mail:
Welcome 1
No - Doesn't opt in
Current
Source tag Online
Do they 'accept marketing?'
Yes
:e-mail:
Welcome 1
No
Implement a double opt in?
Check with Peta
Yes - Opts in
No - Doesn't Opt in
What would the journey be to re-opt in these customers?
Browse Abandon
12hr delay
Cart Abandon
4hr delay
SMS
2 day Delay
Post Purchase
1 day delay
Sign up for birthday gift
9 days (update list investigate)
Update email preferences
3 day delay
Sign up for SMS
4 day delay