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Changing spaces; making places - rebranding in Stratford - Coggle Diagram
Changing spaces; making places - rebranding in Stratford
Why did Stratford need to rebrand?
High unemployment
Poor public health record
Industrial history but deindustralisation now results in a lack of infrastructure
Fly-tipping is a major problem causing the area to look ugly so no investment
Despite being well services by public transport, the area wasn’t an attractive destination for investment or tourism
The role and influence of a range of players involved in the place making
Uk government —> set up a government Olympic executive and Olympic development organisation
London organising committee —> responsible for preparation, staging, broadcasting, services and sales
London assembly —> helped to ensure the games would operate in conjunction with the city, people and travel
Local government —> 4 councils approved planning for different projects
British Olympics association —> defining the use of various areas and facilities for atheleltes
Westfield —> opening in 2011, with 350 stores and services
Strategy/ strategies involved in the rebranding of Stratford
9000 new homes in the Olympic park - half to be sold on open market and other half to housing associations
Clean up urban wasteland (fridge mountain)
Provide largest new park since the 19th century
Encourage sport and healthy lifestyles across all ages
Olympics would also promote social cohesion and improve the images of Newham, Hackney, Waltham Forest and Tower hamlets
New doctors surgeries, schools, shops and restaurants = jobs
How the rebranding has altered people’s perception of Stratford
Positives
Much cleaner
Bustling metropolis
New housing projects
New commercial buildings
New state of the art sports facilities
Negatives
Many luxury apartments built wich people cannot afford
Locals feel many social problems still exist and have been swept under the carpet in failure of the good looking Olympic park
Character disappearing
The relative success of the rebranding in Stratford
Environmental improvement
Conversion of athletes village into east village stands as marker of success as it includes 49% affordable housing
London aquatics centre has received more than 1 million visitors since it opened in 2014