BPS-4605.5U1 Strategic Management
CH02
External Analysis
Environmental Forecasts
Direction → Speed → Scope → Intensity
Environmental Monitoring
Competitive Intellegence
Environmental Scanning
News & Changes
Trends
SWOT
Environments
General Environments & Interactions
Technological
Political & Legal
Demographic
Sociocultural
Global
Economic
Competitive (Industrial) Environments
Porter 5 Forces
Competitors in Same Industry (Rivalry Intensity)
Potential Entrants (Entry Barriers)
Substitutes from Another Industry
Suppliers
Buyers