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Public transport reward system - Coggle Diagram
Public transport reward system
Goals
Increase ridership
Reduce traffic congestion
Encourage off-peak travel
Reward frequent riders
Promote environmentally friendly travel
Rewards
Fare Discounts
Free rides
Tiered discounts based on usage
Discounted passes
Non-monetary Rewards
Gamification (points, badges, leaderboards)
Priority boarding
Free wi-fi access
Access to exclusive events
Vouchers for local businesses
Social Impact Rewards
Donations to charity (use points?)
Carbon offset programs
User Engagement
go card integration (automatic tracking)
Mobile app with reward tracking and gamification features
Partnerships with local businesses for vouchers - sponsors?
Social media for sharing achievements
Challenges
Funding and sustainability of the program
Data privacy concerns
Ensuring fairness and equity for all riders
Potential for increased crowding during off-peak hours
How to know if succeed
Increase in ridership numbers
Decrease in car usage
User satisfaction with the reward program
Environmental impact (reduced carbon emissions)
traffic moved so spread over off-peak as well