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ADVERTISING CAMPAIGNS - Coggle Diagram
ADVERTISING CAMPAIGNS
overall strategy that is carried out a cross different mediums in order to achieve expected results
Institutional campaigns
aim at reviving the image of a company
Branding campaigns
promote general brand image
Positioning campaings
meant to confirm the position of a company
Launching campaigns
inteded to lunch new products
Pilot campaigns
serve to test the target audience or the market
Step for an effective campaing
implies a series of action that aim at making a company successful
setting a campaign goal
targeting an audience
choosing a medium - company message
relates to the type of message
planning the design
tracking the result