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Product, Service and Branding Strategy (chương 8) - Coggle Diagram

- - - - Convenience product
      - Shopping products
      - Specialty products
      - Unsought products
    - - Materials and parts
      - Capital
      - Raw materials
- - - - Style and design
      - Features
      - Quality
        
        Quality level
        
        Quality consistency
        
        Performance quality
  - - - Line stretching
        
        Downward
        
        Upward
        
        Combination of both
      - Line filling
- - - - Product attributes
      - Product benefits
      - Product beliefs and values
    - - Suggests benefits and qualities
      - Easy to pronounce, recognize, and remember
      - Distinctive
      - Extendable
      - Translatable for the global economy
    - - Private brand
      - Licensed brand
      - Manufacturer’s brand
      - Co-brand
    - - Line extensions
      - Brand extensions
      - Multibrands
      - New brands