Please enable JavaScript.
Coggle requires JavaScript to display documents.
Greenwashing2 - Coggle Diagram
Greenwashing2
avoid greenwashing
strategic shopping
buy better and buy less
without centering consumerism
certifications V.S. evidence against marketing claims
There are differences between different certifications
Certification contains false promises
Companies need to provide evidence to support their claims
Certification costs are too high
Green imagery
pairs environmental visuals with a company
their lack of oversight, standardization or ability to measure carbon saved
Hidden trade-offs
responsible behavior in one area
like using less water
Misleading labels
neglect to provide all of the information about a product
labeling something as compostable without distinguishing backyard composting or industrial
composting sites.
Scorecards or eco-ratings
common greenwashing schemes
nothing without strict third-party accountability
Carbon footprint
a greenwashing term popularized by British Petroleum
edirect attention from fossil fuel companies onto individuals
pairs environmental visuals with a company
a red flag for greenwashing
their lack of oversight, standardization or ability to measure carbon saved
Vague marketing
it employs broad generalized
language
hard for consumers to define
Lesser of two evils
highlights the benefits of a product
like being made from cotton instead of synthetics
Relies on buzzwords and vague terms to evade criticism
examine the language used in
their ADs
Consumer Reports explains frequently used green claims
It was developed with input from the public and industry
Example
Organic:A product could be certified organic and still contribute to deforestation or industrial-scale monoculture farming
Natural could include anything found in nature and doesn’t mean the ingredients are good for you.
Technically cyanide, arsenic and asbestos are natural, but are deadly even in trace amounts.