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ADV TECHNIQUES - Coggle Diagram
ADV TECHNIQUES
Emotional and social appeal
engaging the feelings
Humour appeal
grabs people's attention
Romantic and sexual appeal
people emotion, models or provocative shots - more interested
Adventure appeal
popular among travel and car companies
Celebrity endorsement
famous singers / actors push the image
Music appeal
song can make the viewer feel excited
Empathy appeal
concerns problematic situation
Potential appeal
ability to solve problems
Brand appeal
popolar brands take avvantage of their impact
Pet appeal
adorable pets makes advert more attractive - create trust in the brand and promote buying behavior
Statistic appeal
supported by statistic