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TP3 - Growth and Challenges, upstream, Not only involve GE but - Coggle…
TP3 - Growth and Challenges
Product diversification
PC components
Motherboards
extensive range covering gaming, professional, and general use
ROG
gaming enthusiasts and overclockers
TUF
gamers and users seeking durability
Prime
general consumers and professionals
ProArt
creative professionals and content creators
Workstation
professional workstation users
Expedition
gaming cafes and system builders
Monitors
gaming monitors
TUF Gaming
affordable with good performance and essential gaming features
for gamers seeking value and durability
ROG Swift
high-performance gaming
suitable for gaming enthusiasts and Esports professionals
professional monitors
ProArt
offering excellent color accuracy and wide color gamuts
designed for content creators and professionals
general use monitors
Designo
focusing on aesthetics and functionality
suitable for home and office use
Graphic cards
from high-end gaming cards to more affordable options
Dual
suitable for gamers and general users who need good performance without the premium price tag
ROG
aimed at gamers and enthusiasts who demand the best performance and aesthetics
Phoenix
ideal for users looking to build mini PCs or systems with limited space
TUF Gaming
targeted at gamers who want robust performance at a reasonable price
Power supplies
ROG
TUF
Cooling solutions
Air and liquid coolers
focus on high performance, aesthetics, and reliability
targets PC enthusiasts and professionals
Fans
efficient airflow and quiet operation, appealing to gamers and general users alike
Laptops
business and productivity laptops
Expertbook
focused on business users, offering features like enhanced security and durability
Vivobook
aimed at students and casual users, these laptops are known for their affordability and style
professional and creator laptops
ProArt
Zenbook
gaming laptops
TUF
ROG
convertible and detachable laptops
Chromebook
Expertbook flip
Vivobook flip
Peripherals and Accessories
Keyboards
gaming and professional keyboards with mechanical and membrane options
under ROG and TUF brand
Mouse
high-precision gaming mice and general-purpose mice
Headsets
gaming headsets
Speakers
compact and high-quality speakers for gaming and multimedia
Webcams
designed for streaming and professional use
networking device
router, mesh WiFi systems, and network adapters
Wearable and IoT devices
Smartwatches
Zenwatch
Smart Home Devices
security cameras, voice assistants, smart hubs, etc.
Geographical Expansion
Host Country
Strategic Focus
Market Penetration, Sales and Distribution, Localization
Operational Practices
Decentralized Operations, Regional Supply Chain
E-commerce and Customer Interaction
Localized E-commerce Strategies, Logistics and Distribution
Market Dynamics
Brand Building, Regulatory Adaptation
Local Responsiveness
Market Demand, Customization, Brand Presence
new markets with potentially high demand
adapting hardware specifications, software features, and even marketing strategies to align with local cultures
enhances global brand recognition and loyalty
capable of competing with other international brands
Cost Reduction
Create a balance
In Emerging Markets
Focus on cost reduction
In Developed Markets
shift towards local responsiveness
key regions and countries involved in the assembly and manufacturing
China
Vietnam
Malaysia
Mother Country
Strategic Focus
Innovation and R&D, Brand Building, Vertical Integration
Operational Practices
Centralized Operations, Direct Oversight
E-commerce and Customer Interaction
Integrated E-Commerce Platforms, Direct Sales Channel
Market Dynamics
Established Market Presence, Consumer Preferences
Transnational Strategy
Global Marketing with Local Flavor
ex: United States
emphasize performance and gaming
ex: Southeast Asia
focus on affordability and reliability
Product Customization
meet the specific demands of different regions
Flexible Supply Chain Management:
globally integrated and locally flexible
Existing Business Operation
Vertical Integration (VI) and Horizontal Diversification (HD)
Governance mechanism
Strategic Alliances
Partnerships and Collaborations
Technology Partnership
Intel
AMD
NVIDIA
Gaming Optimization Partnership
Tecent
Software Integration Partnership
Microsoft
Regional Partnerships
E-commerce Partnership
JD.com and Tmall (China)
Retail Partnership
Best Buy (North America)
Distribution Partnership
Tech Data and Ingram Micro (Global)
Vertical Intergration
ASUS used to be a company with a complete product stream
product stream
midstream
Spin-off
manufacturing
other parts/ peripherals
Unihan Corporation (永碩)
computer parts, peripherals
Pegatron Corporation (和碩)
100% shareholding to obtain operating resources
downstream
sales, services
ASUS Business
grow by self
Commercial product sales
1 more item...
ASUS Brand Stores
grow by self
Retail and Product Display
ASUS eShop
grow by self
sales online
ASUS Networking
grow by self
for Network equipment salling
grow by self
Design, preparation, construction
ASUS Computer Inc.
Horizontal Diversification
Gaming Industry
Republic Of Gamers (
ROG
)
Industry Cooperation
Support from government & Rationalization of gaming(正名化)
Gaming Event
Become
officially designated brand
Invent hardware equipment
Electric Car Industry
ASUS Internet of Things(
ASUS IoT
)
cooperate with
EVALUE
(華城電能)
License plate recognition
of charging station
Technology of Edge AI
Geared billing for owners
AI Industry
Chromebook Plus
Enter natural language description to generate wallpaper
cooperate with
Google
Record personal footage through video camera and upload on YouTube
Generate GIF images through screen recording
Help Me Read
Assist with summarizing web pages, documents
Future Challenges and Suggestions for ASUS
Strategic Suggestions
Embrace Technological Innovation
Invest in R&D
Stay at the forefront of technological advancements
Enhance Cybersecurity Measures
Implement advanced cybersecurity protocols and conduct regular audits
Strengthen Regulatory Compliance
Proactive Compliance Management
Establish a proactive approach to anticipate regulatory changes
Harmonize Cross-Border Compliance
Develop a centralized compliance framework
Foster Market Competitiveness
Innovate and Differentiate
Focus on unique features, superior performance, and excellent user experience
Agile Marketing Strategies
Utilize data analytics for targeted marketing efforts
Build Economic Resilience
Diversify Markets and Supply Chains
Explore emerging markets and establish a broad supplier base
Financial Risk Management
Implement robust financial risk management practices
Integrate Sustainability into Core Strategy
Sustainable Business Practices
Adopt practices that minimize environmental impact and promote social responsibility
Transparent Reporting
Regularly publish comprehensive ESG performance reports
Future Challenges
Technological Disruption
Rapid Technological Advancements
Zenbook Duo: World's first 14-inch dual-screen OLED laptop
ZenScreen Fold OLED: World's first portable display with a folding OLED screen
AI-Powered Laptops: AI-enabled Intel Core Ultra or AMD Ryzen 8040 Series processors
AirVision M1 AR Glasses: Cutting-edge AR glasses
NUC Mini-PCs: NUC 14 Pro series for compact productivity
Cybersecurity Threats
Supply Chain Security: Secure software development life cycles (SSDLC) and regular audits
Product Security Updates: Regular updates for products to address vulnerabilities
Regulatory and Compliance Challenges
Evolving Regulations
Compliance with data protection regulations like GDPR
Cross-Border Regulatory Disparities
Navigating different regulatory environments across various countries
Market Dynamics
Intense Competition
Competitors: Acer, Dell, HP
Differentiation: Product design, innovation, and user experience
Changing Consumer Preferences
Trends: Sustainability, performance, aesthetics, and value for money
Socio-Economic Factors
Economic Uncertainty
Impact: Trade wars, financial crises
Strategies: Diversify suppliers, manage costs
Social Responsibility and Sustainability
Sustainability Initiatives: Science-based carbon emission reduction targets
Responsible Manufacturing: Collaboration with Responsible Business Alliance (RBA)
upstream
design, innovation
current business units
ASRock華擎
motherboard
spin off
Similar technologies and assets
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display panel
long term contract
Innolux Corporation群創光電
display panel
long term contract
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Wafer design and fabrication
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Not only involve GE but