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Consumer Psychology - Coggle Diagram
Consumer Psychology
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Consumer Behavior
Consumer ecision-Making Process : Examining the stages of consumer decision-making process, factor influence on consumer chocies
Consumer Attitudes and Perception : Exloring how consumer attitude are formed and changed, impact from ads and strategies
Brand Royalty and Brand Switching : Studying factors influencing brand loyalty, the roles of brand image and Brand personality, reason for brand switching.
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Online Shopping Behavior : Investigating how consumer make purchasing decision online and factor that influences.
Consumer Segmentation and Targeting : Analyzing different consumer segments based on demographics, psycholgraphic and behavior
Consumer Satisfaction and Service Quality : Studying the factors influencing consumer satisfaction with products and services, the roles of service quality and customer behavior.
Cross-Cultural Consumer Behavior : Examining how cultural differences influence consumer behavior, attitudes towards marketing messages, and preferences
Green Consumerism and Sustainable Consumption : Investigating consumer attitudes towards sustainability, eco-friendly products, and corporate social responsinility initiatives.
Technology Adoption and Innovation : Studying how consumer adopt new technologies, factors influening the adoption of innovative products and services and the impact of technology on consumer behavior and preferences.
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What is it?
Consumer Psychology is a study of how our thought, beliefs, feeling and perception influence how we buy or consume goods and services.
Why is it important?
Understand consumer behavior allows marketers to create more effective campaigns by comprehending what motivates consumer to buy product and service
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