Clients brief of Modern residential house project
Contextual Information
Target audience: Young environmentally conscious families who are on the search for a modern home which provides sustainable smart technology integrated into the home design.
End users: Mainly families which desire a harmonious balance between modern amenities as well as environmental sustainability.
Client: Green Living Developers, which is a company that specialises in sustainable and eco-friendly residential projects.
Client Goals
Design objective: Creation of a detailed 3 dimensional model of a house which is eco-friendly and integrates new/modern green technologies as well as various smart home features to ensure comfortability and efficiency with minimal environmental impact.
Problem to Solve: In the housing market there is a growing demand for houses which are both technologically advanced as well as environmentally sustainable. The client is aiming to mee this demand by providing a visually compelling, detailed 3D model which is able to showcase an innovative design with included sustainability features. Which the client hopes will be able to persuade potential home buyers with the inclusion of the practicality and desirability of these homes.
Technical requirements
Software and Hardware: This project must be completed with the use of the software (SketchUp) for the 3D modelling and animation. Computers used to generate the project must have sufficient processing power and graphical capabilities to be able to handle these complex modelling tasks.
Industry Conventions and Standards: The model must comply with the relevant architectural modelling standards which include; accurate scaling, texturing, and realistic lighting. The animation must be able to effectively demonstrate the functional features of the house such as; energy-efficient systems, water recycling processes, and integration of smart technology.
Interpretation of Client Brief and technical information
Purpose of Product: Develop a marketable, appealing 3D visualisation of a sustainable modern home which can be used in/for promotional materials and virtual tours to enhance engagement of buyers and investment interest.
Product Specifications
Digital Imaging Components: High-resolution textures which represent; eco-friendly materials, realistic lighting setups which highlights the house's aesthetic and functional aspects during different times of day.
Software features: SketchUp's advanced tools for detailed modelling and complex structures are utilised in the creation of; solar panels, rainwater harvesting systems, and integrated green spaces.
Examination of industry Trends and Client Expectations
Similar Products: Analyse recent developments in residential constructions such as; prefab eco-homes, tiny homes, and smart houses with loT integration. Comparison with other 3D modelled houses in sectors such as; luxury real estate and innovative architectural projects.
Advances in Technology: leverage advances in 3D modelling techniques such as augmented reality (AR) previews, virtual walkthroughs, and real-time editing capabilities.
Societal Trends: Incorporation of features appealing to eco-conscious behaviors and preferences such as; zero-energy buildings, low-VOC (volatile organic compounds) materials, and landscapes designed for biodiversity support.
Marketing and Accessibility: Ensure that the model includes features which can be highlighted in the digital marketing campaigns, such as; the use of sustainable materials and energy savings, accessibility for presentations on various digital platforms which includes mobile devices.