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Psychology of consumer behaviour :red_flag: - Coggle Diagram
Psychology of consumer behaviour :red_flag:
Influence on self
Mental behaviour
Social media culture
Aesthetic
restocking
"smart" gadgets
Trend culture
stanley cup mania
sephora kids
sad beige moms
Influencer culture
money envy
renting luxuries
Environmental behaviour
promoting over consumption
hoarding make up trend
fridge restock
promoting food waste
Financial behaviour
Influencer marketing
Affiliate marketing
Compulsive buying disorder
Reasons behind consumerism
Social fabric
materialism
associating materials with happiness
socioeconomic status
Personal qualities
Averse to
Financial skills
High self esteem
maturity
Prone to
Competitor
Life dissatisfaction
Low self esteem
Gullibility
Being young
Influencer attachment
Parasocial relationship
False trust
Impact
Social
Gen z shopping habits
Millennial bad parenting epidemic
Hidden advertisements
brainwashing
normalisation
Individual
Jealousy
Low self esteem
poor financial decision
economics
Behavioural psychology
actions and decisions that people or households make, how consumers engage with the market
consumer behaviour in marketing
Branding
Product design
Segmentation
Pricing Strategies
4 Types of Consumer Behavior
Complex buying
Dissonance-reducing
Habitual buying
Variety-seeking
factors influencing buying behaviour
situational
Personal
Social
Psychological