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Greenwashing - Coggle Diagram
Greenwashing
greenwashing methods
Greencrowding
Greenlighting
Greenlighting
Greenlabeling
Greenrinsing
Greenscamming or astroturfing
greenwashing
Costumer
Green marketing has put the responsibility for the problem of global warming on individuals.
Company
Sustainable living become profit for corporations
Many brands promote themselves as eco-friendly, nontoxic, plastic-free and so on.
For consumers, it can be difficult to distinguish legitimate facts from illegal
Greenwashing campaigns improve corporations' public reputation.
Increased public awareness about greenwashing has led to decreased consumer trust in green marketing claims
We turned to experts and scholars to understand how greenwashing functions and how to avoid buying into its toxic claims
background
defintion
1986s
by environmentalist Jay Westerveld
origins
1950s
Linked to the rise of American consumer culture
buy unnecessary things
fines
long after companies have reaped profits
consumers rarely recoup their losses
fine is merely a slap
that Walmart reported profits over $157 billion just last year.
largest civil penalty
$3 million against Walmart
by violating consumer protection laws
Consumer protection laws
Consumer protection laws
Green Guides
hold businesses accountable
for violating environmental marketing standards
extra tricky for the consumer to know exactly how green it is
ensure claims can be vetted by third-party certifications