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Pen to Profit (Copywriting) - Coggle Diagram
Pen to Profit
(Copywriting)
Key Points
Keep it simple
Write so that 10 years old can understand
People buy ideas, that is easy to understand
Write simple message
Best Writer != Good Copywriter
Our Goals is to make money, not to get fancy
The more creative, the less sales will you get
Follow the proven structure!
The number one job of a copywriter is
to Understand the Readers
Tools
Laptop
Internet
Grammarly
ChatGPT
How to make money with words
Get a job
Work with Clients
Create your own business
Main Framework
Logical Arguments
Speaking on emotional level
"Sales are made emotionally, and justify it with logic"
A.I.D.A
Attention
Interest
Desire
Action
School We Follow
Direct Response Marketing
Direct Response Copywriting
Writing High-Converting Copy
Start Writing
"Never start from a blank page"
Use Concepts & Structures that you've used before
Understanding the Problem
Think it from the Problem-Perspective, not the Product-Perspective
5 Basic Elements
Target Customer
Be very clear on your customer
Segmenting: Age, Behavior, Geographical
Desired Outcome
Be as specific as you can
Ex: Wanting to lose 3kg belly fat
The Benefit
Ex: Lose 3kg belly fat in 45 days
Ex: No previous experience required!
A Pain Point
Benefit and Pain Poin are
the both side of the same coin
Ex: The diet
A Signature Solution
The specific name for your solution
Don't make it comparable to other solution (set us apart)
Instead of "Every Other Day Diet" change it to
"Every Other Day Protocol"
4 Big Niches
Money
Relationships
Health
Hobbies
Don't worry about repeating things
Step-By-Step 0 to $10k/month
Start on Email
Get a Job
Get Clients on the Side
Until you earn more than your main job
Get the Best Results
Treat someone else's business as yours
Get More Clients
Be Selective on your Clients, Add Profit-Share Deals
How to Master Copywriting