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LESSON 3: UNPACKING DATA - Coggle Diagram
LESSON 3: UNPACKING DATA
Empathy Map
Definitions
- It details the persona’s life, aspirations, and obstacles using their own words
- Similar to user personas, they can represent user groups or customer segments.
Components
SAY: What are some quotes and defining words your
user said?
DO: What actions and behaviors did you notice?
THINK: What might your user be thinking? What
does this tell you about his or her beliefs
FEEL: What emotions might your subject be feeling?
HEAR: Describe how the environment influences
your customer. What do friends say?
SEE: Describe what your customers sees in their environment. What does it look like? Who surrounds them?
PAIN: What are their biggest frustrations? What
obstacles stand in their way?
GAIN: What do they need to achieve? How do they
measure success?
Personas
Benefits
- Give focus to projects by building a common
understanding of customers across teams
- Help development teams empathize with users,
including their behaviors, goals, and expectations
- Serve as a reference tool that can be used from
strategy through to implementation
Definitions
- They help designers consider the diverse needs that new approaches should address.
- Personas also facilitate detailed discussions among diverse groups without relying on real-life examples.
- They are widely employed in sales, advertising, marketing, and engineering system design.
POV
Definitions
- A Point of View (POV) is a meaningful, actionable problem statement guiding goal-oriented ideation.
- It captures your design vision by defining the right challenge for ideation sessions.
Steps
Step 1: Define the user, select the most essential needs from your gathered information
Step 2:: Write your definitions into a POV template
Step 3: Create POV
HMW
Definitions
- How Might We” are questions that reframe POV into specific questions
- Optimistic, human-centered, generative statements that are
used to brainstorm
- Tools we use to generate possible solutions to our user’s need
Criteria
- Not too broad (ex. How might we save the world?)
- Not too narrow (ex. How might we wake up using an alarm
clock?)
- HMW’s should take you in many different directions