influencers
benefits
more visibility
more income for the brands
disadvantages
lie to promote some products
help small businesses
compare with other strategies
big brands advertise on TV
billboards
not everyone can see advertising on social media/ it targets fans (mostly young people)
sharing advice
experience
personal experience
professional experience
Personally, I follow influencers for clothes: you see the influencer wear clothes
As far as I'm concerned, I follow influencers but don't buy the products
in my workplace, they don't use social media but I think...
They don't have a private life
in my work placement, they use ambassadors. They have to show themselves with the brand on
At work, they use tiktokers who post videos
membership/ send emails with commercial events coming
organisation of events
discounts for loyal customers (a loyalty card)