Design Thinking
EMPATHISE
why empathize?
how to empathize?
what is empathize stage?
how they think about things,
empathy experiences are important because they help us get beyond assumptions by putting ourselves in the shoes of the people we are designing for
DEFINE
why define?
how to define?
what is define stage?
bringing clarity and focus to the design space, by defining the challenge you are taking on, based on what you have learned about your target user and about the context
critical to the design process because it results in the POV: the explicit expression of the problem you are striving to address. the POV defines the right challenge to address, based on your new understanding of the target user and the problem space.
provide a clear common direction so that your team to make decisions independently in parallel
IDEATE
PROTOTYPE
TEST
interviewing
observing
why ideate?
how to ideate?
what is ideate?
generating ideas and diverging in terms of concepts and outcomes
in order to transit from identifying problems to creating solutions for your user
sketch-storming
body-storming
mind-mapping
prototyping
brainstorming
why prototype?
how to prototype?
what is prototype stage?
most successful when people can experience and interact with them
what you learn from those interactions can help drive deeper empathy, as well as shape successful solutions
getting ideas and exploration s out of your head and into the physical world
don't spend too long on one prototype
identify a variable
start building
build with the user in mind
to start a conversation
to test possibilities
to communicate
to manage the solution-building process
to fall quickly and cheaply
to ideate and problem-solve
what is test stage?
why test?
how to test?
have them talk through their experience
actively observe
show, don't tell
follow up with questions
to make iterations and refine the prototype
the chance to get feedback on your solutions, refine solutions to make better, and continue to learn about your target users
another opportunity to understand your target user, but unlike your initial empathy mood, you have now likely done more framing of the problem and created prototyped to test
testing reveals if our prototype meets the user needs, and allows us to refine our POV or reframe the problem
through testing, we can observe how do users reacts to the prototype, and learn more and empathise with the user
process of diverging in terms of concepts and outcomes
combine the understanding you have of the problem space and target user with your imagination to generate solution concepts
their physical and emotional needs,
the way people do things and why they do it,
what they value
specific, not broad. crafting a narrowly focused problem statement tends to yield solutions that are greater quantity and higher quality when you are generating ideas, inspires your team
informs criteria for evaluating competing ideas,
provides focus and frames the problem