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Design Thinking - Coggle Diagram
Design Thinking
EMPATHISE
why empathize?
empathy experiences are important because they help us get beyond assumptions by putting ourselves in the shoes of the people we are designing for
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what is empathize stage?
how they think about things,
their physical and emotional needs,
the way people do things and why they do it,
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DEFINE
why define?
critical to the design process because it results in the POV: the explicit expression of the problem you are striving to address. the POV defines the right challenge to address, based on your new understanding of the target user and the problem space.
how to define?
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specific, not broad. crafting a narrowly focused problem statement tends to yield solutions that are greater quantity and higher quality when you are generating ideas, inspires your team
informs criteria for evaluating competing ideas,
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what is define stage?
bringing clarity and focus to the design space, by defining the challenge you are taking on, based on what you have learned about your target user and about the context
IDEATE
why ideate?
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combine the understanding you have of the problem space and target user with your imagination to generate solution concepts
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PROTOTYPE
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what is prototype stage?
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what you learn from those interactions can help drive deeper empathy, as well as shape successful solutions
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TEST
what is test stage?
the chance to get feedback on your solutions, refine solutions to make better, and continue to learn about your target users
another opportunity to understand your target user, but unlike your initial empathy mood, you have now likely done more framing of the problem and created prototyped to test
why test?
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testing reveals if our prototype meets the user needs, and allows us to refine our POV or reframe the problem
through testing, we can observe how do users reacts to the prototype, and learn more and empathise with the user
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