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Services - Coggle Diagram

- - - - A battlecard is a tool that helps salespeople have better conversations with prospects, either in-person or via phone or email. Battlecards are typically two- to five-page long documents that can include elements like …
      - Battlecards are typically two- to five-page long documents that can include elements like …
      - An elevator pitch or summary of the product.
      - Profiles of the company’s target customers.
      - Features and benefits of the product or service.
      - Customer success stories or testimonials.
      - Answers to common questions.
      - Replies to common objections.
  - - - A one-sheet (also known as a sell sheet) is simply an informational piece of content that is formatted to fit onto one or both sides of a standard, letter-sized page.
      - One-sheets can be created on a range of different topics, such as:
      - General product information
      - Industry-specific sheets
      - “Problem-solution” sheets that explain how a product solves a problem
      - Client references or testimonials
      - “How it works” reference sheets
      - Technical specifications
      - FAQ sheets