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Short GTM - Coggle Diagram
Short GTM
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Partners channel
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Training, consultation and support
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Direct
Lead generation (online and offline events, landing pages, forms for capturing leads from social networks).
Paid advertising (experiments with various channels of Google, Facebook, LinkedIn)
Communication marketing (PR, SMM, personal brand, participation in events, work with key media)
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Interaction with market players who have an audience (banks, telecom operators, b2b marketplaces, etc.)
Formation of the ecosystem around the product (partners, developers, users, potential audience of entrepreneurs, service providers, etc.) for the development of a culture of entrepreneurship